One of the great responsibilities we have when marketing a business is to educate ourselves about which strategies are worth applying, and for what purpose, and which are not.
And no matter how the marketing landscape evolves, a marketing strategy proven to work over and over again is Retargeting. By identifying and then re-engaging business prospects which have expressed any form of interest in your product or service, marketers get a CTR 3-10x higher than the industry average. Plainly put, retargeting allows your marketing to reach effective frequency. (effective frequency is the number of times a person must be exposed to an advertising message before a response is made)
“…a CTR 3-10x higher. What makes us tick, make us click!”
While marketing campaigns are responsible for the many opportunities we get in business, it’s truly up to retargeting to maximize these opportunities. That is why retargeting is also used by businesses to nurture familiarity and interests with website visitors who have not yet made a purchase or enquiry.
Take retargeting in email marketing for example. Let’s say we broadcast a message containing an offer to 10,000 recipients. And 300 recipients click on the link in our email, and are directed to a website landing page. The ability to identify these 300 click-throughs allows us to follow-up periodically with the group of recipients who chose to click on the link, but have yet to make a purchase or enquiry.
You see, if we are to be spending money on gaining more customers, it is imperative to be able to home in to the right people to begin persuading to use our product or service. And even though retargeting is often neglected, the matter of fact is that the earlier you start, the longer the list of your money-in-hand customers grow.
“Fact: The earlier you start remarketing, the more money-in-hand customers you have…”
A marketing strategy proven to work over and over again is Retargeting
One of the great responsibilities we have when marketing a business is to educate ourselves about which strategies are worth applying, and for what purpose, and which are not.
And no matter how the marketing landscape evolves, a marketing strategy proven to work over and over again is Retargeting. By identifying and then re-engaging business prospects which have expressed any form of interest in your product or service, marketers get a CTR 3-10x higher than the industry average. Plainly put, retargeting allows your marketing to reach effective frequency. (effective frequency is the number of times a person must be exposed to an advertising message before a response is made)
“…a CTR 3-10x higher. What makes us tick, make us click!”
While marketing campaigns are responsible for the many opportunities we get in business, it’s truly up to retargeting to maximize these opportunities. That is why retargeting is also used by businesses to nurture familiarity and interests with website visitors who have not yet made a purchase or enquiry.
Take retargeting in email marketing for example. Let’s say we broadcast a message containing an offer to 10,000 recipients. And 300 recipients click on the link in our email, and are directed to a website landing page. The ability to identify these 300 click-throughs allows us to follow-up periodically with the group of recipients who chose to click on the link, but have yet to make a purchase or enquiry.
You see, if we are to be spending money on gaining more customers, it is imperative to be able to home in to the right people to begin persuading to use our product or service. And even though retargeting is often neglected, the matter of fact is that the earlier you start, the longer the list of your money-in-hand customers grow.
“Fact: The earlier you start remarketing, the more money-in-hand customers you have…”
To begin, make sure to have tracking in place. If you are blasting emails, ensure that you will be able to access records of open & click rates. If you are distributing flyers, include a promotion code to track conversions. Tracking allows you to know who has read your message or clicked your link. And marketing to groups of people who have visited your website will yield much better results than marketing to people who haven’t. With retargeting, your business can begin building an audience who already have an interest in what you sell.
” more daily touchpoints makes for lasting impressions”
A marketing strategy proven to work over and over again is Retargeting
One of the great responsibilities we have when marketing a business is to educate ourselves about which strategies are worth applying, and for what purpose, and which are not.
And no matter how the marketing landscape evolves, a marketing strategy proven to work over and over again is Retargeting. By identifying and then re-engaging business prospects which have expressed any form of interest in your product or service, marketers get a CTR 3-10x higher than the industry average. Plainly put, retargeting allows your marketing to reach effective frequency. (effective frequency is the number of times a person must be exposed to an advertising message before a response is made)
“…a CTR 3-10x higher. What makes us tick, make us click!”
While marketing campaigns are responsible for the many opportunities we get in business, it’s truly up to retargeting to maximize these opportunities. That is why retargeting is also used by businesses to nurture familiarity and interests with website visitors who have not yet made a purchase or enquiry.
Take retargeting in email marketing for example. Let’s say we broadcast a message containing an offer to 10,000 recipients. And 300 recipients click on the link in our email, and are directed to a website landing page. The ability to identify these 300 click-throughs allows us to follow-up periodically with the group of recipients who chose to click on the link, but have yet to make a purchase or enquiry.
You see, if we are to be spending money on gaining more customers, it is imperative to be able to home in to the right people to begin persuading to use our product or service. And even though retargeting is often neglected, the matter of fact is that the earlier you start, the longer the list of your money-in-hand customers grow.
“Fact: The earlier you start remarketing, the more money-in-hand customers you have…”
To begin, make sure to have tracking in place. If you are blasting emails, ensure that you will be able to access records of open & click rates. If you are distributing flyers, include a promotion code to track conversions. Tracking allows you to know who has read your message or clicked your link. And marketing to groups of people who have visited your website will yield much better results than marketing to people who haven’t. With retargeting, your business can begin building an audience who already have an interest in what you sell.
” more daily touchpoints makes for lasting impressions”
Think of it this way, the more you retarget, the more recurring sales your business will achieve. A quick way to start retargeting immediately is with database rental. Firstly, it allows you to market your business to your target demographic from the get go. And with SMS, MMS and Email blasts to choose from, you can communicate with highly targeted prospects over 3 platforms; creating more impressionable touchpoints in the lives of your target audience.
And (here come the easy part) since database rental offers you comprehensive tracking, you will have access to the names and contacts of people who responded to your message – Setting the stage for retargeting to take place.
By now you’d realise that retargeting turns strangers into friends and friends into loyal customers. It’s not just about ‘how much does it cost’ – it’s about ‘I trust your brand’. Give database rental a try today and start retargeting now.