SMS broadcast messaging is a basic and effective method of direct mobile marketing. This is generally used to disseminate the latest news such as promotions, product or outlet launches, or to send reminders or thank you messages to customers.
A sample SMS: “<ADV> From 14th Feb to 28th Feb 2010, members enjoy an Exclusive 1-for-1 offer when dining at Crystal Jade! Login to smsdome.com/ special to find out more! <Reply U25 to Unsub>”.
SmsDome’s Mobile Broadcast enables organizations to communicate directly with selected consumers comprising of the bulk of the target market, assuring the organization of maximum use of marketing costs to increase sales or brand awareness.
We also offer the option of Mobile Broadcast with Multimedia Messaging Service (MMS) instead of SMS. MMS can, on top of text, include sounds, images as well as video.
This allows you to deliver engaging, targeted and interactive experiences to your target group. With media-rich content that actively stimulates the recipients both visually and aurally, MMS Broadcast enhances your brand image and leads to ad higher recall rates.
SmsDome works with strategic partners to provide a carefully segregated database of recipients to ensure that the marketing targets a pre-qualified and suitable group of consumers for each marketing campaign.
We also include, as part of our services, the selection and extraction of contact details of the target customers, sending out the SMS (or MMS) and collection of the responses. From the complete database, we will assist in selecting the suitable audience based on profile details such as age, gender, ethnic group, residential location and type of housing.
SmsDome can readily assist your organization to plan and execute hassle-free mobile marketing campaigns to address your marketing needs, such as lucky draws, polls or quizzes.
In Mobile Marketing Campaigns:
- SmsDome will provide keywords and numbers for your organization to display on any advertising materials.
- Interested parties can simply text in the required information, such as their particulars and answers to quizzes.
- The incoming SMS responses will be captured in spreadsheet format and the data can then be sorted into relevant fields for analysis.
- With the above data, your organization will then be able to calculate the Return on Investment (ROI) of individual media platforms with ease as you maximise the company’s marketing budget.
Similar systems can also be tailored for voting or polling purposes.
This service is especially useful for organizations with a large customer or members’ database.
SmsDome will provide your organization with the technological capability to consolidate your customers’/members’ information into a calendar so that the desired and pre-stored SMS/MMS will be sent to the customer/member on that date.
A sample would be: “Happy Birthday, Amy! CoolSpa is pleased to offer you a 30% discount off our Deluxe Spa Treatment when you flash this SMS & membership card at any outlet this month!”.
By sending personalised messages to your customers through an automated system, Mobile Greet increases customer satisfaction and leads to enhanced customer loyalty.
Mobile Feedback (In.Touch), has proven to be a revolutionary client feedback system. The concept - using text messaging to request for and to allow customers to provide customer feedback – is simple, but the effects cannot be overstated.
Apart from being able to obtain customers’ rating of their level of satisfaction with the services, corporate users of Mobile Feedback can also display instructions for Mobile Feedback use in their store-fronts and on their other advertising platforms.
An example would be: “Simply Text XXX Name Comments to 90933211 to Receive Future Updates and Promotions!”.
Once Mobile Feedback is received, the customers’ text messages will be sent to you or your nominated recipient via email, allowing you to monitor and assess customer feedback hassle-free. This helps to increase the effectiveness of your marketing campaigns by using valuable customer feedback to identify positive and negative trends in your business.
Mobile Quiz is one of SmsDome’s most popular mobile marketing services, and not surprisingly so. Consumers nowadays crave novelty hence a simple, paperless quiz coupled with the chance to win attractive prizes will generate much hype and attention for the products or services of your organization. Best of all, Mobile Quiz is quick and easy to execute. All you need to do is provide us with the quiz questions and we will handle the technical configurations for you – no answer-collation mess!
Planning to organize a promotional contest where consumers are required to vote? Mobile Voting enables you to do this, the paperless way. Just prepare and disseminate the instructions for your target audience in the medium preferred by you and we will handle the receipt and collation of SMS responses forthcoming.
Our system picks up on users who are located in the targeted vicinity at any one time, which then sends an SMS (or MMS) directly to these users. Our covered locations span the entire island and enables subscribers to reach out to more than 80% of the population in Singapore.
The hallmark of Location Based Advertising is that text messages sent to users in a particular place would be highly relevant and likely to elicit a positive response since the user is within close proximity and very close means to taking up such offers or promotions as may be highlighted in the text message. The customer’s retail experience is also improved with immediate and relevant information that promises more savings or better buys.
SmsDome offers both Premium and Shared Short Codes (i.e. 5 Digit Numbers). Other than enhancing your brand image, Short Codes also increase participation rates for campaigns run across non-static media such as television and radio.
SmsDome makes SMS integration easy for developers and other strategic partners, enabling them to utilize their SMS gateways for two-way communication via our API (Web Services). Our 3 APIs are:
2. RECEIVE SMS Developers are able to capture and store incoming SMS replies with the use of a call-back URL.
3. CHECK SMS CREDITS Developers will be able to view and be informed of their available credit balance anytime by accessing and logging in from the following page: http://www.smsdome.com/ws/smsdome.asmx/GetCreditsLeft?LicenseKey= HHS33-HV992-PO323-CXCX2-SYY67
A 25-character alpha-numeric licence key will be issued to each developer that subscribes for Mobile API for it to authenticate web services commands.